Commercials

Anybody seen the new Michelob commercials that are a direct ripoff of the Sam Adams commercials? It looks like some of the big guys are feeling the burn of the microbreweries. They are trying to play the role of the brewery that cares about taste. I am sure the big breweries will always be around doing there thing, but I wonder if these commercials could act as a gateway drug for other microbrew beers.